A portrait of success: How to map your career path to the top

What are the most successful marketers doing to reach the top? To find out, we've uncovered the average age, gender split and skillset of B2B marketers at various levels of seniority

The research is taken from The B2B Marketing career acceleration guide, a brand new report aimed at understanding what sets high-flying marketers apart from the rest, and the areas every marketer can work on in order to succeed.

Unsurprisingly, it turns out there isn’t a typical career path in B2B marketing. While some might expect it to be well-trodden, the reality is that B2B marketing careers come in all shapes and sizes – and the speed of career progression varies hugely from one individual to another.

Some of the marketers we surveyed have moved into B2B marketing from a completely different career, while others have been steadfast B2B-ers for more than 20 years. Having said this, it is possible to draw out the average number of years that marketers tend to spend in each position as they move up the career ladder, as well as the age at which they reach this position.

Here’s a picture of the average marketer at different levels of their career:

A portrait of the average B2B marketer

Marketing executive
31-years-old

The portrait of the average B2B marketer

Gender split: 64% female
Hours worked per week: 40 hours
Channels to promote professional profile: LinkedIn (95%), Twitter (34%), blog posts (35%)
Skills: Likely to possess specialist skills such as video, with weaker strategy/planning abilities.

A portrait of the average B2B marketer

Marketing manager
36-years-old

A portrait of the average B2B marketer

Gender split: 69% female
Hours worked per week: 43 hours
Channels used to promote professional profile: LinkedIn (95%), Twitter (34%)
Skills: Stronger in areas including content marketing, communications and event marketing.

A portrait of the average B2B marketer

Head of marketing
43-years-old

A portrait of the average B2B marketer

Gender split: 74% female
Hours worked per week: 45 hours
Channels used to promote professional profile: LinkedIn (100%), Twitter (39%)
Skills: More advanced than CMOs when it comes communications, account management, and brand.

A portrait of the average B2B marketer

CMO/VP/Marketing director
44-years-old

A portrait of the average B2B marketer

Gender split: 59% male
Hours worked per week: 49 hours
Channels used to promote professional profile: LinkedIn (97%), Twitter (62%), speaking at events (56%), blog posts (50%)
Skills: Expert in strategy/planning and general marketing.

A portrait of the average B2B marketer

Ignite 2017 (formerly the B2B Summit)

Want to learn more about ways to advance your marketing career and your team’s success? Check out the Advancement stream at this summer's Ignite 2017, the biggest, boldest and most inspiring event ever staged in B2B.

Book your place now

B2B Marketing Ignite 2017 – the biggest and boldest marketing event ever staged in B2B