Top 5 B2B marketing downloads of 2017 so far

B2B Marketing's premium section plays host to our most definitive and influential pieces of content. Formed by the opinions and responses of thousands of senior B2B marketing professionals, each piece of content offers unique insight and analysis you'd be hard-pressed to find elsewhere.

In order to see which pieces of research your B2B peers have been digesting and what topics are resonating the most with the market, we've compiled a list of the most downloaded pieces of premium content this year.

Top 5 downloads of 2017 so far

How to apply Agile successfully to your marketing

Agile marketing's rise is showing no signs of slowing. It almost seems too good to be true – can this software development methodology really deliver the exceptional results that its proponents in marketing proclaim? In this guide we remove the mystery that surrounds Agile marketing and explain exactly what it is, whether it's right for you and your team, and how you can go about implementing an Agile approach.

Go Agile

Top 5 B2B marketing downloads of 2017 so far
Top 5 downloads of 2017 so far

B2B Agencies Benchmarking Report 2017​

In the 12th edition of our B2B Agencies Benchmarking Report, we reveal the definitive rankings of the UK's top 75 B2B marcomms agencies, as well as the sector's top 40 global agencies, its fastest-growing agencies and leading PR agencies. 

The report also contains exclusive research and insights into the state of the B2B agency landscape, including the impact of Brexit on growth, the outlook for the future, and the industry's biggest trends. 

Benchmark against your competitors

Top 5 B2B marketing downloads of 2017 so far
Top 5 downloads of 2017 so far

Uncovering the secrets of high-growth tech brands

The tech sector currently offers unparalleled opportunities for fast growth, so how can you capitalise on this potential? What are the secrets to delivering and riding an exponential growth curve in tech? And how you can you change your marketing game plan and tactics to deliver even faster and greater revenue growth? This report defines what it is that really sets the most successful brands apart.

Learn from the best

Top 5 B2B marketing downloads of 2017 so far
Top 5 downloads of 2017 so far

CXcellence: How to achieve CX success in B2B

The customer experience (CX) is something B2B brands can no longer afford to ignore. In fact, successful CX is becoming a defining element of successful marketing.

For this research project, we surveyed big-ticket B2B buyers alongside B2B marketers to find out exactly when CX matters most, and where your focus should really be. The findings were eye-opening.

Perfect your CX

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Top 5 downloads of 2017 so far

The MA Sophistication Index 2016-17

Marketing automation (MA) has been adopted by the majority of B2B marketing departments – but using it to its full potential remains a significant challenge for many. This benchmarking report explores current trends in MA and provides a clear pathway for progression, allowing you to turn your MA investment into clear, tangible results.

Transform your MA approach

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