Top 5 B2B marketing downloads of 2017 so far
B2B Marketing's premium section plays host to our most definitive and influential pieces of content. Formed by the opinions and responses of thousands of senior B2B marketing professionals, each piece of content offers unique insight and analysis you'd be hard-pressed to find elsewhere.
In order to see which pieces of research your B2B peers have been digesting and what topics are resonating the most with the market, we've compiled a list of the most downloaded pieces of premium content this year.
Agile marketing's rise is showing no signs of slowing. It almost seems too good to be true – can this software development methodology really deliver the exceptional results that its proponents in marketing proclaim? In this guide we remove the mystery that surrounds Agile marketing and explain exactly what it is, whether it's right for you and your team, and how you can go about implementing an Agile approach.
In the 12th edition of our B2B Agencies Benchmarking Report, we reveal the definitive rankings of the UK's top 75 B2B marcomms agencies, as well as the sector's top 40 global agencies, its fastest-growing agencies and leading PR agencies.
The report also contains exclusive research and insights into the state of the B2B agency landscape, including the impact of Brexit on growth, the outlook for the future, and the industry's biggest trends.
For this research project, we surveyed big-ticket B2B buyers alongside B2B marketers to find out exactly when CX matters most, and where your focus should really be. The findings were eye-opening.
Marketing automation (MA) has been adopted by the majority of B2B marketing departments – but using it to its full potential remains a significant challenge for many. This benchmarking report explores current trends in MA and provides a clear pathway for progression, allowing you to turn your MA investment into clear, tangible results.