Top 5 free downloadable guides of 2017 so far

What better way to keep track of the latest trends shaking the B2B sector than with the most popular content being consumed by your marketing peers? Listed below are the five downloadable guides that are resonating most in the B2B market. Check out our downloadable guides section for our reports and research – and it's all free.

Top 5 free downloadable guides of 2017 so far

The B2B marketers' guide to tracking and proving ROI

Do you know the ROI from your content marketing budget? Or which social media channel is your most effective? Or the value your lead nurturing spend delivers to sales revenue? This guide will give you the much-needed insight to answer all these ROI questions and more.

Track and prove ROI

The B2B marketers' guide to tracking and proving ROI
Top 5 free downloadable guides of 2017 so far

B2B US Agencies Benchmarking Report 2017

In this first edition of our B2B US Agencies Report, we reveal the definitive ranking of the US’ top 35 B2B marcomms agencies.

The report also contains exclusive insights into trends in the US B2B agency landscape, including a look at the biggest future trends in B2B marketing over the next 12 months.

Discover the latest agency trends

B2B US Agencies Benchmarking Report 2017
Top 5 free downloadable guides of 2017 so far

3 great examples of disruptive thinking in B2B marketing

Doing things differently is difficult and demands commitment and hard work. That’s the reason examples of disruption are rare – particularly in the traditional, risk-averse world of B2B marketing.

Selling a disruptive idea – an innovation or product that’s going to upset the status quo – also requires a different approach in markets that are set in their ways and resistant to change.

Learn from the disruptors

Three great examples of disruptive thinking in B2B marketing
Top 5 free downloadable guides of 2017 so far

The tech marketer's guide to customer onboarding success

For B2B marketers in tech, customer onboarding is critical. Get it right and you can lock in customer loyalty and value. Get it wrong, and your new-user customer journey will be a leaking pipeline.

So how do you make sure your onboarding programme is leak-proof?

Plan your onboarding programme

The tech marketer's guide to customer onboarding success
Top 5 free downloadable guides of 2017 so far

Your guide to building a successful B2B brand ambassador programme

Knowing how to build an effective brand ambassador programme can have a hugely positive impact on your marketing results. This 25-page guide will show you how to build greater brand credibility and trust, achieve wider and deeper message reach, and deliver higher pipeline conversion rates.​

Find your ambassadors

Your guide to building a successful B2B brand ambassador programme