10 steps to creating employee brand advocates
1. Benchmark existing participation
Find your socially active employees.
2. Assess the landscape
Take note of your industry and company culture.
3. Seek out a champion
Identify an internal advocate for your programme.
4. Set your goals
Determine realistic numeric goals that you can measure regularly.
5. Establish programme metrics
Start building your programme.
6. Paint the full picture
Communicate your vision to the company.
7. Provide training
Equip your employees with the right technical and non-technical tools.
8. Manage the community
Provide ongoing support for your employees.
9. Analyse data
Crunch the numbers regularly to keep track of your progress.
10. Give it meaning
Share your programme’s success across the company.