10 Top-notch Internet Marketing Campaigns That Became Viral Hits
The chances of breaking through the internet clutter and reaching a wider audience tend to seem virtually non-existent.
In this case, what do you do?
The best answer is come up with an internet marketing campaign that compels consumers to share content on social channels.
Do you want to know the main ingredient of such highly shareable campaigns?
They all contain triggers that get people talking.
They very well know how to hit the right spot with their audiences. They are perfectly capable of evoking emotions- those that make the audience want to share them.
Let’s take a look at the 8 most remarkable internet marketing campaigns that stand as perfect examples.
1. Metro Trains Melbourne Dumb Ways to Die
One of the most innovative public safety campaigns ever made, dumb ways to die was an instant hit among people. In the online marketing world, this campaign has achieved a near-legendary status. With more than 100M views on YouTube, this rail safety awareness video has almost achieved cult status on a global scale.
2. Dove Real Beauty Sketches
Dove’s Real Beauty Sketches video was uploaded in 25 different languages to 33 of Dove’s YouTube channels, reaching its audience in more than 110 countries. The campaign is indeed the new face of viral marketing success. The video yielded more than 114M views in the very first month. It teaches a prominent lesson about the way we see ourselves and how others do. It inevitably boosts the self-esteem of the viewers.
3. Evian baby&me
The Evian baby&me campaign plays with a fountain of youth theme. The campaign clearly represents your inner gleeful child, one that makes you want to get on your toes. The campaign also included an app that allowed users to create their own baby images. This turned out to be an instant hit.
4. Volvo Truck’s Epic Split
This viral masterwork from Volvo Trucks and agency Forsman & Bodenfors has been one of the most compelling videos ever made. A truck video could have never gained so much popularity. With over 78M videos, the most amazing aspect about it was Jean-Claude Van Damme doing splits on two reversing Volvo trucks.
5. WestJet Christmas Miracle
WestJet Airlines Ltd. came up with a heartwarming video that had an outrageous reach. The campaign evoked a lot of emotional responses from people. Not only did it contribute to the unprecedented sales of the airlines but it also captured the hearts and social media feeds of its intended consumers across the globe.
6. ALS Ice Bucket Challenge
What started off as a fundraising campaign turned into a viral internet sensation! Drawing in celebrities from Oprah and LeBron James to Bill Gates and Mark Zuckerberg, ALS Ice Bucket Challenge has been ubiquitous on various social media channels. This international phenomenon has successfully raised a handsome amount which is now being spent on research and will also be used to improve the condition of people living with Lou Gehrig’s disease.
7. Always #LikeAGirl
Strongly conveying the message of women empowerment, this is a groundbreaking campaign, one that realistically portrays its target shopper. The strikingly different aspect about this campaign is that it focuses more on creating a difference above everything else. It addresses an important issue and that immediately engages the audience. The video has over 55M views on YouTube.
8. LG Elevator Prank
In order to promote it, new IPS monitors and how lifelike they are, LG came up with this brilliant campaign wherein it replaces an elevator floor with the monitors to make it look like the floor was falling away while unsuspecting people were in the lift; as can be imagined, the reactions were hilarious. The original video has over 23M YouTube videos and LG has since filmed other fantastic pranks. Although it did receive many negative reactions but that didn’t stop the campaign from being a massive viral success.
9. Red Bull Space Jump
Red Bull’s Space Jump- one of its biggest marketing stunts, has earned over 38M views on YouTube. More than that, it significantly pumped up the sales figures. This powerful campaign features Felix Baumgartner completing the iconic space jump and breaking three world records.
10. TNT Add Drama
This insanely huge guerrilla marketing stunt by TNT in Belgium capture target audience attention on a humongous scale. With more than 50M views on YouTube, it undoubtedly takes the viewers by storm.
These internet marketing campaigns have been very successful in creating a buzz in the digital world. There are a lot of things to bear in mind when it comes to campaign creation: analyzing your target users, setting goals for the campaign, adding viral elements and taking care of the design elements. Adding to this, a good idea might be to hire a reputed website design company for promoting your various online marketing campaigns. So go ahead create a campaign and grow your audience.