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20 Internet Marketing Stats for 2014 You Need to Pay Attention To

There are multiple ways to create Internet marketing for your business. One of the better ways is to check out the current stats and predictions, and then structure your marketing strategy according to what’s actually going on.

In 2014, look forward to seeing the trends of 2013 and others pick up speed, as more businesses realize the need and significance of Internet marketing. There’s a real drive to get it right this year as consumers utilize the Internet even more for purchasing, company information, and to express their opinions.

20 Internet Marketing Stats You Need To Pay Attention To

1. This year, marketing teams will spend $135 billion on new digital marketing collateral.

2. About 78% of CMOs believe that custom content is the future of marketing.

3. Developing custom content regularly that targets your specific audience is vital. Companies that blog generate more leads than those that don’t.

4. Engaging with social media prospects is a must. Around 43% of all marketers found new customers via LinkedIn.

5. Using online advertising features like Pay-Per-Click and Google etc., is a necessity. Around 72% of PPC marketers are planning to boost their budget in 2014.

6. Developing multimedia content, such as informative graphics and videos on landing pages increase conversions by 86%.

7. Within the next five years, social media marketing budget will double.

8. Email with social sharing buttons boost click-through rates by 158%. Email marketing campaigns with additional social content that can be shared will help to heighten your market.

9. Approximately 67% of B2B content Internet marketers are discovering that events are quite a valuable marketing strategy.

10. As the saying goes, “a picture is worth a 1000 words.” Roughly, 73% of reporters believe that press releases should include photos.

11. The budget for pay-per-click marketers will increase by 72% in 2014.

12. Inbound marketing accounts for 54% more leads than outbound marketing.

13. Search Engine Optimization is crucial. Approximately 33% of traffic from Google initial search results go to the first item listed. If you’re already familiar with Google+, the next step is integrating it into your marketing strategy. Be sure to make use of all the Google tools like Google+ local listings, authorship markup, maps, and others. They'll be vital to your SEO campaigns.

14. Make sure your business responsive design is in balance and online features that accommodate the mobile consumer are in order to remain viable.

15. Cool down on the hype, “more is less” from now on. Think about companies such as Apple and Google who prefer simplicity to over-the-top marketing.

16. Most of the US populace utilize multiple gadgets for online access. In addition, when most mobile device users access the web they do it via apps instead of web browsers. If you aren’t investing in app development, it’s time to get started.

17. Internet users continue to enjoy digital magazines. The average subscriber spends at least 50 minutes in each digital issue of their favorite mag. If you haven’t considered marketing in digital magazines, this will be a good time to latch on to the trend.

18. Most consumers, a whopping 88%, confess that online reviews have an influence on their buying decisions. Good reviews are important; hence, customer service is more important than ever.

19. The visual nature of the Internet means that integrating images can only help your marketing endeavors.

20. Mobile ad revenues increased by 145% in the second-half of 2013. Advertisers have discovered a way to make mobile ads effective. If you haven’t tested this area yet, it’s about time to check it out.

Internet marketers are driving up their online marketing endeavors for an important reason and it's producing results. If your business applies a consistent, suitable marketing strategy, you are in a better position to progress and accumulate fresh leads than your competitors who haven’t.