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2015 Web Design Trends That Have Changed Our Understanding of a Modern

When thinking about web design, one must consider the full spectrum of possibilities that the Internet presents. But web design is not an end product – it is changing and evolving very quickly, and constitutes an important asset in the presentation of a product. When shaped boldly, web design can push the limits of human interaction and imagination on a global scale.

In this article, we will outline the most prominent design trends in 2015 that have changed our understanding of a “modern website.”

1. Image and Video Backgrounds


                                          Caption: Cinematic. Website via bellroy.com

A great number of websites have adopted image or video backgrounds on their homepage as a way to give users maximum impact. This trend usually consists of just a few words overlaid over an image or video, with the navigation usually removed or hidden as a small icon. On top of their visual impact, image and video backgrounds are very pragmatic and much easier to code, so they work well on desktop computer monitors and mobile devices since the same layout remains unchanged despite the display size.

Caption: Book Cover. Website via voidandform.com

This web design trend usually comes in two forms: as “Cinematic” and as “Book Cover.” While the first relies on fullscreen (or almost fullscreen) video with a few words or elements overlaid on top, the second is based on the classic concept of printed books and catalogues.

2. The Parallax Effect

Caption: Parallax. Website via mintdesigncompany.com

The parallax effect has suffered a lot of mutations in 2015 that have one thing in common: designers use mouse movement or page scrolling to animate elements or properties of a web page. Most websites implementing web pages using the parallax effect use hand-drawn illustrations that add a high-end feeling and make the interaction more personal. However, too much parallax can break the design and ruin the experience, so websites should consider employing it on just one page instead of multiple pages.

3. Flat Design

Caption: Flat Design. Website via colinanddewi.com

Over the past three years, flat design has been hailed the “king” of web design trends many times over. Not only do flat elements such as icons, illustrations and menus look way better than glossy web 2.0 icons that used to cover most websites a few years ago, but they are also easily manageable and scalable thanks to the icon font technology.

Caption: Flat Origami Design. Website via lab21.gr

Many times, a flat design is not as flat as you may think. Some designers prefer incorporating subtle gradients, photos and textures to achieve the “wow” effect. That’s because the best part of flat designs is not their flatness (which adds fun visual appeal to otherwise bland elements), but how it opens up to creative visual metaphors.

4. Big and Bold Typography

Caption: Big and Bold Typography. Website via redantler.com

Oversized headlines and large-punch lines have become incredibly popular this year, as more and more websites are trying to create visual impact. Big and bold typography is powerful and can effectively communicate your brand message. At the same time, it makes it easy for designers to convey what a page is all about, without using lengthy paragraphs or small-sized fonts.

It’s no doubt that we will be seeing more of this trend over the next few years – and with technology evolving so quickly, we can expect designers to come up with even more visually appealing ways of integrating it into web pages.