3 easy ways to grow your sales for free (Hint: None involve social media...)
When ever I speak with a business owner, they always want to know what they can do to grow their sales with no money down. They’re after the exact tips and techniques that they can take away and use to generate a boost in their bottom line.
So today I’m going to share my top 3 techniques that ANY business can use to grow their sales without any money down.
Before we get stuck into it, you must understand that most thing that are free aren’t instant. If you need instant results speak to a ppc management company and get a adwords campaign up and running.
Free Marketing Technique 1: Referral Campaign
The single best and easiest way to generate a rush of cash in your business is by implementing a referral campaign. But forget the fancy buy 5 get 1 free cards or the expensive software programs.
Instead, post your best customers a letter (Yes on paper), thanking them for their support, and inside include 3 coupons that they can give to their family or friends that they can use to get a discount on your service.
By sending a real letter you’re showing how much you care about this person (anyone can shoot off a quick email), plus you’re going to stand out from the 356 emails that they get each day.
Free Marketing Technique 2: Reactivation Campaign
How many customers have you worked with in the past that haven’t purchased from you in a while? If you’re like most businesses then you’ll have a huge database of old clients who havn’t heard from you in a while, so isn’t it time you got in touch?
I recommend that you send them whats called a ‘reactivation letter’ to encourage them back. A good marketing consultant can give you pointers on how to structure this letter, but I suggest offering them a free incentive to come and visit you in store. Then once their in, you’ll find the majority will make a purchase or organise an appointment without any hard selling.
Free Marketing Technique 3: Blog
If you have a website for your business, then there is a high chance that you have a blog attached.
Blogging is a fantastic way to stamp your authority on the market place, but if its done wrong you can also dig yourself a hole.
I suggest that you write content that your customers would find interesting. For example if you’re a beautician, then you could write about the foods that help women stay thin, or the best ways to get rid of wrinkles.
This sort of informative content will also help build your websites SEO so that you get found for more keywords without you needing to spend a cent.
I recommend to see great results that you publish at least 2 blogs a week.
As you can see there are plenty of ways that you can grow your sales for free, without publishing cat photos on Social Media.
So give them a shot, and I’d love to hear your results.