5 Ways to Give Your Small Business More Visibility with B2B Marketing
A lot of small businesses turn to B2C marketing to help create more visibility, but the power of turning to B2B marketing is often underappreciated. It may look like just a one letter difference, but it means a great deal for companies trying to connect more fully with customers, whether online or in person.
The good news is that marketing for B2B is easier. You already have a clear idea of your customer base and what they’re looking for. There’s a lot less guesswork involved, which facilitates more effective marketing. You can act quickly to build more solid relationships with your customers.
Building relationships with customers isn’t as difficult as many firms believe. The key is to focus on retaining customers by making them feel safe through things like your marketing efforts, and B2B is the perfect platform for doing just that. Don’t miss out on this simple opportunity to bring awareness and new customers to your business.
Here are a few important ways to bring more visibility to your online business.
1. Use Free Tools
One of the many benefits of technology, free and cheap tools are readily available for small businesses, and can compliment their marketing efforts. From organizing email strategies to monitoring social media accounts, you can find several free tools online to meet your various needs. Here are a few you can utilize for customer acquisition and retention:
- HootSuite: Manage multiple social media accounts on one platform.
- MailChimp: Organize email marketing efforts.
- Google Keyword Planner: Understand customer search behaviors.
- Klout: Find social media influencers to market your content.
- Similar Web: Keep a close eye on your competitors.
These are just a few of the many tools available to small businesses that can boost company growth.
2. Blog Like Crazy
The key to online visibility is having a credible blog. Research from Hubspot shows that companies that blog regularly receive 55 percent more visitors. Your company needs to establish itself as an expert by showing potential customers that you’re more than just a salesman...you’re an authority. Blogging is perhaps the fastest way to build traffic on your website through inbound links and give your business the credibility it needs in order to beat the competitors.
You can begin a successful blog by keeping up with news and industry-related information. It’s good to have a few timeless articles, but if you want your blog to truly perform well, choose trending topics in your industry and write relevant how-to articles. This is the key to becoming a thought leader in your industry.
3. Use the Right Social Platforms
The most important thing to remember with B2B social marketing is that LinkedIn reigns supreme over all of the other networks. LinkedIn is a business-focused network, so it’s obvious that it would be the platform that works most effectively for B2B marketing. Though Facebook and Twitter can still be highly useful for brand awareness, LinkedIn is the best network for driving high quality leads.
Fill out your LinkedIn profile fully to receive the full benefits of B2B social marketing. Post content often and link back to your website as an authority on the topic. Interact with comments, messages, and questions to show your excellent customer service.
4. Market In Person
Marketing online isn’t the only way to generate visibility. You can also draw a lot of attention to both your brand and your website by marketing in-person. In fact, in-person events, such as seminars, networking events, and client lunch dates, are considered to be some of the most lucrative forms of B2B marketing.
When it comes to offering B2B services, the key to acquiring and retaining customers is to focus on relationships. In person events and other marketing tactics take the focus away from technology and numbers and shift it towards a person, resulting in a more solid relationship. You can use digital marketing to attract buyers, but the best way to cement a relationship is to do so in person.
5. Utilize Data
Finally, use the power of data to evaluate company strengths and weaknesses that can help improve your business. As a small business, you may think you don’t have much access to data regarding your customers. It’s true that you won’t have as much access as large businesses, but you can still use Google Analytics and other tools to gather valuable data regarding your company.
You can use this wealth of information to identify new products and services, expand on your existing ones, assess key competitors, perform competitor audits, and research industry trends that impact your business. This data can be used to further improve your marketing strategies, and thus, grow your business.