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The Advantages of E-Cards for Business Relationships

You may think business e-cards out of fashion in the age of social media and instant messaging, but many businesses still heavily rely on them as a part of their promotional, relationship-building and marketing campaigns. The digital printed cards are easy to customise and personalise – all without taking a toll on the budget which is the reason why they are still preferred.

They are also great alternatives to paper cards as they allow companies to decrease the consumption of paper and adopt an environment friendly approach as no re-cycling of cards is required.

Main benefits of business e-cards for business relationships

  • Speed

    Forgot to send your best client holiday greeting? You can still do that in the last minute because e cards are sent within minutes. All you will need to complete is the layout and message before you press the send button.

    In the process, you save a lot of time and also prevent damage to the relationship with the client with instant gratification.

Personalisation

  • This is perhaps the biggest advantage of e cards over its substitutes and alternatives. Personalising the business ecard will allow you to take your business relationships to another level and the options are endless when it comes to adding a personal touch to the cards.

    You can perhaps add unique photos of your employees and office and a great personal message depending on who the card is going out to. For example, if it is going out to a baking company, you can add funny images of your employee eating and being satisfied with the client’s items.

    Targeting

  • Another benefit of e cards used for businesses is that it is easy to target them to different clients. This brings in the factor of relevancy, which is quite important for making the recipient feel like one in a million. You should avoid sending the same card to all your business clients and customers because they have different preferences.

    You can have the benefit of targeting while sending e cards. Advanced targeting software will allow you to sort out business peers in groups and individual basis, making sure you maintain a good relationship by sending out cards relevant to their tastes.

Reputation Management

  • Your reputation in the eyes of your business peers is one of the most important assets that you possess. In the digital age, it is safe to say that businesses adapting to technological advancement are embraced in a better way.

    Sending out e cards will make your business a forward thinking company in the eyes of your clients and customers and showcasing contemporary thinking will give a great boost to your reputation.

  • Environment Friendly

    One of the biggest advantages of e cards over traditional choices is that it allows your company to go green. Green businesses have an edge over non-green businesses as being environmentally responsible is now essential for the brand image.

Sending out e cards to businesses will let them know that your business is making efforts to reduce its carbon footprint.

So next time when you wonder how you should greet your clients, weighing in advantages of business e cards will remind you about the best option available.