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Alphabet: Where The Croc goes, Google follows

Recently, we published an A-to-Z of social media and now Google has semi-rebranded itself as Alphabet. Coincidence? We’ll let you decide on that one… 

That aside, is it wise to rename one of the most well known brands in the world? Could it not just lead to confusion? The stock markets have tried to prevent this by keeping the existing symbols, although all shares have been transferred automatically to Alphabet.

How about the general public and marketing agencies like the Croc, both of whom use the company’s products daily? Well, the truth is, we shouldn’t notice too much of a change – the things that people use like YouTube, search, Adwords, Maps and Android will stay under the Google brand. 

However, Google is now a wholly-owned subsidiary of Alphabet, along with all of the company’s expansion projects, such as Nest, which is working on domestic Internet of Things devices, and Google X, which is the home of the firm’s driverless cars, amongst other innovations. 

Why’s this happened then? Officially, Larry Page says it’s in order to prevent Google from becoming a “conventional company”, something that it pledged in 2004. 

It’s certainly come a long way from being a search engine, so a bit of rationalisation makes sense from an organisational point of view. It also protects the value of its brand if one of its non-core elements doesn’t work out, e.g. if a driverless car has a fender bender. 

As you can imagine, the news spread like wildfire over Twitter (and possibly G+ too, but if a tree falls in a forest and nobody is around to hear it, etc), with some wags insinuating that the new moniker was driven by an urge to appear above Amazon and Apple in listings.

It also led to an interesting time for Chris Andrikanich. Never heard of him? Understandable, but he’s suddenly found fame for being in possession of the Twitter handle @alphabet. As it stands, he hasn’t been bought out. Yet.