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Applying creativity to the social marketing workplace

Business leaders are always on the lookout for effective ways in which to train and galvanise their staff. It doesn't matter what your product is, the key to success lies in the creation of a strong team. Sometimes a company can be lucky enough to recruit a strong group of individuals who gel immediately into a group. More often, it takes a small amount of work and understanding to create an environment which is able to bring out the best from each of your employees. Here, we consider how creativity can be used to get the most from a team.


Training as a group


Isolated training can be a successful means of communicating information to employees, but it is rarely conducive to building a strong and social team. Instead, it can be more fruitful for staff training to take place as a group exercise. Working together, individuals are able to learn not only about their own designated roles, but about the roles of their co-workers as well. The result is a well rounded workforce which shares a common understanding about the wider aims of the company.


The use of experience


Staff training is about more than relaying information to employees and expecting them to apply it in real world scenarios. While the communication of facts is important, business leaders mustn't overlook the essential mode of experience.


Encouraging employees to apply knowledge to new scenarios within a training environment is key. The method of experiential learning is both enjoyable and productive, creating a training environment which is both stimulating and realistic. Steps Drama is a great example of a company who can provide exactly what is desired.


Creating an open dialogue


When staff are able to enjoy training as part of an interactive experience, they are given a voice. This voice is not only an important means of expression for employees, but it can also begin an open dialogue between staff members and managers. The opening of such a dialogue can allow for the session to have positive consequences which extend well beyond training.


An open dialogue between members of staff is a great way for productive relationships to form as workers are able to gauge an accurate understanding of how their colleagues work. Likewise, as managers are able to witness active training exercises, they will be able to gather key information about the ways in which members of staff handle specific situations. A social, communal educational experience within the workplace can have a profound impact on the success of a business.