Are you monetising digital channels?

This month I put my stats hat on for our latest benchmarking report on marcomms agencies.

At over 200 pages long, it’s a beast of a report that contains detailed insight and analysis of current trends, league tables, individual agency profiles and agency comparison tables. There are lots of interesting nuggets of information on what various marketing communication agencies are doing and thinking.

What’s clear is the importance that agencies are placing on digital services such as mobile, content and search marketing. For example, content marketing is offered by 66 per cent of agencies, yet only six per cent identify it as a key revenue generator. Similar figure differences apply to other areas such as video and social media marketing, which seems to say that those agencies in question fully recognise the need for digital services but they don’t quite understand how to translate this into sales.

Our marcomms agencies benchmarking report maps the marketing communications agency landscape. It will help you to gather in-depth information on the performance of individual agencies to assess their credentials. League tables enable direct comparisons of agencies’ areas of expertise, services, key staff and financial performance.