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B2B Marketing welcomes Susanna Kempe, our new chair!

Joel Harrison and I have been running B2B Marketing since 2004. What was once a niche publishing outfit has become a global information phenomenon. In the years since, we have worked alongside an industry that was once considered backroom support, and which is now credited as being critical to business success, globally.

In order to continue pushing and supporting the B2B industry, the level of sophistication and rigour in which we run and develop our business needs to keep pace. It is talent which allows you to do that. Hence, it’s a great pleasure to welcome Susanna Kempe to the B2B family, as chair.

Susanna has an enviable history. Having cut her cloth as a marketer, she has worked in business media, education and, more recently, community platform sectors. Holding senior executive roles in FTSE companies, EMAP and Informa, as well as holding non-executive roles in innovative platforms like Zapnito and Criton, Susanna has extraordinary experience. Her true depth of understanding of our sector and industry – and how to better it – can only benefit the entire B2B Marketing community.

Susanna said: “The B2B Marketing community has always been at the forefront of smart, results-oriented, dynamic marketing which constantly learns and innovates in order to drive business success. It therefore gives me enormous pleasure to chair the company which is its head and heart, the source of its intelligence, inspiration and global connectivity.”

We look forward to working with Susanna, building our business, and continuing to support, surprise and entertain, but more importantly fulfil the professional needs of our community: you!