Social Media Marketing in the B2B space, offer companies three major benefits:

1. Brand Awareness – Intelligent use of social channels, particulaly LinkedIn and Twitter, can give you exposure to a previously untapped audience
2. Establish Authority – B2B brands can position themselves as thought leaders in their niche
3. Increased Sales – The main goal of any digital marketing strategy is to increase sales and social is no different. Social channels provide a chance for B2B brands to connect with potential clients.

It is important to understand that the fuel which powers a successful social media strategy is high quality, relevant content, shared in the right places at the right time.

Alastair Kane is a Digital Marketing Executive at

Strategic Internet Consulting

.