In B2B, who should you hire first – sales or marketers?
Most B2B companies usually hire a “sales” person and ask that person to get business. The first thing that person has to do is “prospect” for leads. But prospecting is really lead generation, which is a marketing function. So that get backs to, who should you hire first. Please watch the video for the answer, and how you should build your B2B business. Would you like to learn more? Contact me at any time.