The best technology for B2B marketing
The continuing advancements in technology are making all kinds of marketing easier and more effective than ever. This is especially true for B2B marketing which is benefitting just as much, as its processes and other elements become even more streamlined and efficient.
A mixture of free and paid for technology is available, from online programmes to physical equipment that will improve all areas of your B2B marketing. Whatever sector you are working in and however much control you have over campaigns, projects and day to day work, the following technology will make it all that bit easier.
Customer relationship management (CRM) marketing tools are excellent for collecting, storing and analysing all sorts of data related to B2B projects. Cloud-based systems allow you to create personalised databases with the results easily presentable to clients later on. The relationship between a business and its customers or clients is what allows it to grow, so managing this through online platforms saves time and money. This improves productivity and ensures individual interactions to truly boost business.
Social Media Tools
Social media has had a massive impact upon B2B marketing ever since Facebook, Twitter and the like became some of the most visited websites in the world. There are countless free social media tools designed for marketers available. Hootsuite, Salesforce.com and many others allow you to manage multiple social media accounts from the same place. It can be used to schedule posts in advance, saving time and generating time to switch off when necessary.
Speed up all internal processes by installing some brand new servers. Dealing with numerous clients can put a lot of strain on your systems and memory can soon be eaten up, so installing a fresh server with a higher memory capacity can instantly improve power and speed of your working process. Servers that are linked up to many computers need to be performing well for the most successful B2B campaigns.
Social media may be eclipsing email as the most popular online communication method but 89% of B2B marketers still use email marketing as an efficient method. There are many different free and paid for tools out there, such as Litmus and MailChimp, which include various features. From being able to quickly search for keywords and phrases to scheduling emails on the hour, you can save a lot of time and increase productivity with email marketing tools.