Brand Yourself Right
A friend of mine recently came to me and said that she wanted to start up his own cats and dogs boarding kennels, the idea was spurred by an incident that happened earlier in year when she was looking around for somewhere to board her two golden doodles. She was shocked by the very few boarding kennels that she liked the look off - so she decided that to start up her own business and six months later she landed at my door asking for some marketing advice. Here is my branding advice for first time business:
Where to Start
Even if you are just starting up in the business world you will probably have already realised just how difficult branding is and how important it is to get it right first time. It is key that you understand both the wants and need of your prospective customers. You can do this by integrating your brand strategies through your company at every point of public contact. It is important to understand the existing market out there, by simply googling, in this case 'dog boarding kennels in Hertfordshire' we could see the immediate competition, their brand, logo, colours, pictures and website layout. It is important to stand out from the crowd and be different, so make sure that you aren't tempted to copy any competitor’s logos! So if you take a look at the example website, you can see what we have done with the logo, it encompasses both the idea of going away from home and animals.
Send a Strong Image
A strong brand is invaluable as the battle for customers intensifies day by day, and unfortunately the battle is only getting tougher. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer, make sure the image you choose actually represents what you are trying to sell and what you would like to stand for. Ideally you would like customers to be able to identify your brand by just looking at your logo, therefore it really must encompass your main theme.
Colour and branding have always been intrinsically linked. Since colours have meaning and have been proven scientifically to stimulate feeling and emotions the choice of colour for a brand is undoubtedly crucial to the success of the product. Make sure you are asking people how certain colours make them feel. Below is the colour wheel that we think is a good representation of the colours!
If you have the budget then it's a great idea to buy personalised marketing merchandise, items like banners, note pads and pop up exhibition stands are a great way to show off your company. Especially if down the line you want to start sponsoring events, or even holding stalls, then these promotional items are crucial. Remember these items are all investments you need to make once you are sure on your logo, branding and colour.
If you are stuck then try and seek the help of a professional, and friends and family of course, they will be able to tell you what looks good and what doesn't. Just make sure that you know who your audience is, who are your potential clients and what will they be looking for - after all, your product or service needs to sell!