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Business owners: 3 ways marketing data lists can boost your profits

Buying marketing mailing lists can be a great way to get your profit line soaring – read on to discover how.


More profit is what every business owner wants. But times have been tough and reaching that goal has become harder for many companies. When new business is more difficult to win, it pays to invest in the right mailing lists. Then you know that your marketing activities have started out on the right foot to getting more customers in the door and more pounds on the profit line.

Here are three ways marketing data lists can boost your profits . . .


1. Being current and segmented

People move roles and organisations pretty frequently today – in fact B2B marketing lists can decay by up to 40% a year. Keeping on top of these changes is a big job that marketing data list providers undertake so you don’t have to.

If you buy a mailing list from the right provider, it will be up-to-date, targeted on the sectors and job titles you want, and will give you the best chance of achieving your goals for your email, direct mail and telemarketing campaigns.


2. Being complete and error free

We all know that keeping on top of in-house databases is a massive job, and one that people don’t want or have time to do. Which is why bought marketing data lists are a pain-free way of ensuring that you’ll have the right name, email address and telephone number for the people you want to send your campaign to.

How many of us receive calls or emails from people who have got our name or job title wrong? It doesn’t bode well for making a good impression if you’ve got basic details wrong at the start. But if you’ve got the right information, and the right offer, you’re on the way to generating leads and nurturing them all the way to being your new customers.


3. Giving you new people to talk to

Getting a marketing data list full of new names for your business to approach is a great way to generate new business. If you just keep banging away at the same old contacts then you’ll be more likely to see your lists hit by a mountain of unsubscribes than your sales pipeline flooded with leads.

When you have new decision-makers to target it’s also a great time to take a new look at your approach, your messaging and the reasons why these people should buy from you. By reinvigorating your campaign content for these new prospects you’ll be much more likely to achieve the results you want.


To do list

So now you know why mailing lists are a good investment, you need to:

  • Decide who you want to target and where.
  • Get your messaging and campaign content right.
  • Set your goals.
  • Buy your marketing data list and get going on your quest to achieve your aims.

Get more free advice to increase your revenue in the eGuide: The business owner’s guide: use data lists to boost the sales pipeline