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A closer look at B2B marketing campaign excellence

With over 500 entries across 28 categories, we’re very proud to say that the B2B Awards is (almost certainly) the world’s largest compendium of B2B campaign and programme work. With only one winner and one runner up per category, only a small sliver of the work submitted is formally recognised, yet at the same time, there’s a growing need to understand more about what award-winning B2B marketing looks like as brands and marketers strive to compete in a rapidly evolving landscape.

With this in mind, we wanted to make more of this work available to the market to allow ideas and inspiration to be shared. As part of this, we’ve created a Creative Showcase using the Turtl platform, which includes digital versions of the A2 display boards provided as part of the submissions process to assist in judging.

Only those entries that reached the shortlist (ie. by getting through the first round of judging) are included in this document – this makes it significantly easier to digest than if we were to include all 530 entries.

Where creative boards were now submitted, or were submitted in the wrong format (templates were provided) these have not been included.

Over the course of the next few months, we’ll make full case studies of some of these shortlisted entries available to download from our website – for registered users.

In the meantime, I hope you enjoy browsing through this creative work – made all the easier by the highly interactive Turtl platform.