B2B Content Marketing Training
Does your marketing strategy need a content reboot?
We’ll show you how to create and deliver an insight-driven B2B content marketing strategy that delivers on your marketing goals. Our expert-led B2B content marketing training is designed to help you create compelling content that engages, educates and converts your target audience.
| Virtual course
Upcoming course dates
Upcoming course dates
Upcoming course dates
Upcoming course
dates
October 16 - 17 2024–
2pm-5pm BST / 9am–12pm ET
Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.
Discover what Propolis can offer you.
Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.
Discover what Propolis can offer you.
Description:
Content marketing is at the heart of most successful B2B campaigns but if “you’re not changing behaviour for the good of the business in some way, you are just producing content, not content marketing,” says Joe Pulizzi, Content Marketing Institute.
We explore what it takes to produce effective content marketing and what you can do to avoid the most common challenges – cutting through the content overload, only thinking tactics and delivering to internal requests without having a joined-up strategy.
What you will learn?
In this practical interactive two-day online course, Ruth Connor, marketing director and trainer will help you explore how content marketing can help you achieve brand awareness, trust and loyalty goals.
We’ll reset your content marketing strategy to make sure it aligns to shifting business goals and the current pain points and challenges of your target and existing customers. We’ll help set your brand apart from the competition and add value to your customers, your sales team and your business.
We’ll reset your content marketing strategy
We’ll help set your brand apart from the competition and add value to your customers, your sales team and your business. We can do this by:
Testimonial
“A great, well structured course with dynamic content and insights, also a good place to network and find out what other marketers are doing for their business.”
Marketing and brand specialist, Vocalink
“Some useful insights and a good sense check and reiteration of what we should be doing.”
Senior marketing manager, Domino Printing
“Very informative and useful at giving a big picture view of the role of content, stakeholders and tactics.”
Marketing manager, PA Consulting
Who should attend?
Certification
About the trainer
Ruth Connor
B2B Marketing Director | Propolis Content Marketing Specialist
Ruth Connor is an independent marketing trainer and practising Marketing Director with more than 20 years’ experience in both B2B and B2C marketing.
Over the last 7+ years, Ruth has held roles in numerous organisations including: BUPA, Legal & General, Westfield Health and Consumer Intelligence during her career and has significant experience of B2B brand development, digital and content marketing, and integrated campaign planning and delivery.
Get in touch
We offer in-house training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.
Contact us below to book your discovery call and find out how B2B Marketing’s custom training and advisory services can help you and your team.
Alternatively, you can email us for more information or to book this course at louise.edkins@b2bmarketing.net
+44 (0) 20 7014 4920
Ask for our client solutions team on 44 (0)207 014 4920, or hit the button below:
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