You are here

Content overload

Call me old-fashioned (and most of my friends, employees and clients regularly do), but aren’t we losing track of what marketing actually is…

‘Content marketing’ is one of those buzzing term I’m seeing more and more at the moment.

Either I don’t understand it or everyone is using it for the sake of it. Isn’t marketing without the ‘content’ just a blank piece of paper (or an empty computer screen, as the case may be)?

Could someone clear this up for me please. No one at SaylesFource has got a clue!

Thanks in advance and kind regards,

Les Sayles (follow me!)