Creative Marketing Tips for Construction Companies
Marketing techniques are continually changing, so it can be hard to stay on top of the latest strategies. The types of techniques you try will be very much dependent on the budget you have at your disposal, so if you are operating on a shoestring (or less) you might feel as if you don’t have many weapons in your armoury. But no matter what your budget is, there are plenty of ways to market a construction company if you need to secure some new work contracts fast.
The construction industry has had a rocky time recently. The worldwide recession had a significant effect on construction companies and many big names went bust when the property market crashed and construction jobs dried up. But the tide is beginning to turn and the construction sector is slowly starting to recover. The best marketing tool is still word of mouth, but if you are looking for more creative ways to get your company’s name out there, here are a few simple ideas to get you started.
Most people like to party at someone else’s expense. It is human nature and we all like something for nothing, so what better way of drumming up new business than inviting select clients from previous years to a day or evening of entertainment. Take former clients and their guests to the races or organise a cocktail party and dinner in a nice hotel. This will encourage them to sign up for more work with you and your initial investment could pay dividends.
Framed Photographs and Pictures
At the end of every successful project, it is a good idea to make a photographic record to show future clients or use on your website. It is also worth considering framing a photograph or architects drawing and handing to the client at the end of the job, with your company’s name and contact details on the back. That way they, or other people, will have the opportunity to admire your work and then contact you if they need a quote.
Whether you are a small paver company or a massive construction giant, client referrals are always a useful way of generating leads and securing new contracts. Since happy clients won’t have an issue about passing your details on to prospective new customers or singing your praises from the rooftops, why not encourage them to do exactly this by creating a referral rewards programme? For example, for every new client they send your way offer them a percentage discount on their next job with you.
Content Marketing Online
Smaller companies can really benefit from creating content for online blogs. If you are an expert in your field, passing on useful hints and tips will create confidence in your ability to produce great work. Potential clients researching your company will feel more reassured about your skills and therefore more likely to contract to work with your company.
Marketing isn’t rocket science but it does require patience, so if at first you don’t succeed, keep trying until you find a technique that works for you.