Deciphering Facebook Ads
Are Facebook Ads really worth it?
There has been some controversy over Facebook Ads and how effective they can be to promote your website, organization or business. Facebook Ads are those little promotions or thumbnails that appear on the right side of the screen when you are browsing through your friend's summer vacation pictures. When thinking about Facebook Ads there are plenty of misconceptions. People often ask, how do I know if my ads are targeting the right audience? There are so many people marketing their products on Facebook and the competition is so stiff. Are my ads reaching my customers? Managing ads seems so difficult. If you have asked yourself any of these questions you have come to the right place.
What are the costs of Facebook Ads?
This is a tricky one. The answer is that Facebook Ads vary in price based on several factors. Don't worry. This is a good thing. By and large the cost of your ad will depend on its performance in a given market and how many ads are competing in that same market. In other words, the better the ad the cheaper it is. This means that you'll have to work a little harder to make your ad stand out but you'll be rewarded by paying less. As an added bonus, you can choose a daily budget or select a total budget for the entire life of the ad.
Can I customize my ads?
One of the single greatest advantages of Facebook Ads is the ability to customize them to fit your particular needs. This is an invaluable resource that is constantly improving. The customizable features allow you to choose whether you want to rack up likes on your Facebook Fan page, drive traffic to your website or increase engagement. You can even have multiple images in a single campaign (set of ads) to see which performs better.
How do I know if my ad reaches my intended audience?
This is probably one of the questions that is asked most often. Thankfully, Facebook Ads has perhaps one of the most sophisticated and effective tools to reach that often elusive audience. You can narrow down your audience by education, income, relationship status, politics and more. The great thing about this feature is that you can actually get extremely specific about the audience you want to target.
What if I want more control on how my ads perform?
If you are still not satisfied with the level of control you have over your campaign, Facebook Insights will put all your concerns to rest. Facebook Insight is a powerful tool that lets you see how your ads are performing. Insights will allow you to compare how you are preforming over time, how many people you are actually reaching and the level of engagement of your audience.
Facebook Ads can seem overwhelming at first with all the amount of options available to you. However, after creating a few ads you will soon get comfortable with the system and be able to make the best use of these powerful tools.