Driving Sales with Online Branding: Google Shifts into Reverse
In an unprecedented move for the search giant Google, the company has decided to open a retail store using its own brand. This is such a departure from what everyone has heard and knows of Google that many are saying they are ‘mind boggled.’ Since its inception, Google has actively promoted digital media which includes e-commerce. Now that they have shifted into reverse, what does this say to online entrepreneurs?
The Google Shop in London
Google has chosen to locate their first-ever brick and mortar retail shop in Currys PC World which is located on Tottenham Court Road. Here they will sell a range of the company’s products which include:
- Androids (tablets and phones)
- Services from Chromecast TV
As well as selling Google merchandise, the shop will also provide tutorials so that customers can learn the best and most efficient use of Google products. According to Tech Surprise, it is Google’s intent to lead online entrepreneurs into the world of physical retail locations. Has Google switched into reverse or are they onto something huge for future generations of digital entrepreneurs?
With the company’s track record of success, it is likely we will soon see a whole new set of standards by which to operate e-commerce. The Telegraph also reports that there are rumours that a second such Google shop may be in the works for NYC as well.
What This Says about Branding
Those who choose to stick close to their online market might learn a lesson here. Success is all about branding which, as Google clearly proves, can also work in reverse. However, there is an even more important element to this new direction Google is taking and that is how to own a market through the use of several forms of marketing. Take a look at the product line they will be selling and the fact that they are offering tutorials. Each of Google’s products are mobile devices, not desktop (stationary) computers.
Capturing the Mobile Market First
Capturing the mobile market is essential to ongoing success and innovative online merchants can tap into the power of e-commerce with innovative apps such as a digital marketplace script that was designed for mobile markets. With user-friendly software, consumers can buy products, services and information literally on the fly. Much attention has been given to security because mobile devices had been easy to hack in the past. With new encryption techniques, consumers can feel safer than ever before when conducting financial transactions whilst mobile.
Once an online merchant has captured the mobile market, there is nothing really to stop them from venturing out into the world of the physical realm. After all, Google did it! Not many will make it to the big league like Google, Microsoft or Apple, but following their lead offers a roadmap to success for up-and-coming entrepreneurs. Whether you move from a physical retail location to the digital realm or step back in reverse, it’s all about branding and learning to capture the biggest market possible.