Eprivacy legislation: time to get on top of the new rules

I’d be lying if I said in my first week at B2B Marketing that I wasn’t struggling to get my head around the new eprivacy legislation for all websites in the UK that is to be gradually phased-in over a one-year period.

But after an intense week of working on our latest Best Practice Guide on Eprivacy Legislation, I’ve just about managed to get to grips with the key issues surrounding eprivacy and how it affects human rights.

With more people accessing and surfing the web from more devices, such as desktop browsers, smartphones or tablet computers, the amount of data being stored and collected on individuals is growing. This means that the maintenance of human rights is not only becoming more complex, but it’s also developing as a more prominent issue.

So what does this mean for B2B marketers? Simply put, you’re going to have to make sure you’re compliant with the EU Information Commissioner’s Office (ICO) legislation on data collection.

Our Eprivacy Legislation Best Practice Guide can help you do this, by providing advice on how to develop your strategy and form an understanding of cookies. It also takes you through key legal issues and helps you to prepare for the phase-in period of the legislation.