Facebook - to B or Not to B
B2B Facebook Marketing is wider than adverts. Depending on the audience, we need to avoid throwing the baby to with the bathwater. [Forrester: The Facebook Factor Report April 2012, let me know if you need an electronic copy.]
It also depends on your strategy, the buyer profile, the buyer path (do they use FaceBook), their content requirements. Toprankblog.com gives B2B examples of Oracle and SAP using FaceBook [www.toprankblog.com/2011/02/5-b2b-facebook-marketing/]
GM plans to stop advertising on Facebook mid-year, Pat Morrissey, a company spokesman, said in a telephone interview today. About 25 percent to 30 percent of the company’s advertising spending is on social, digital and online media, he said. That’s about 3 percent more than the automaker spent last year.