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Facebook - to B or Not to B

For ;

B2B Facebook Marketing is wider than adverts. Depending on the audience, we need to avoid throwing the baby to with the bathwater. [Forrester: The Facebook Factor Report April 2012, let me know if you need an electronic copy.]
It also depends on your strategy, the buyer profile, the buyer path (do they use FaceBook), their content requirements. Toprankblog.com gives B2B examples of Oracle and SAP using FaceBook [www.toprankblog.com/2011/02/5-b2b-facebook-marketing/]

Against;

 

GM plans to stop advertising on Facebook mid-year, Pat Morrissey, a company spokesman, said in a telephone interview today. About 25 percent to 30 percent of the company’s advertising spending is on social, digital and online media, he said. That’s about 3 percent more than the automaker spent last year.

 

http://www.bloomberg.com/news/2012-05-15/gm-says-reassessing-advertising...