February: B2B Marketing’s top five
After a prolonged break the B2B Marketing monthly ‘top five’ is back. This is a countdown of the top five topics that have got you talking this month...
1. Death of a salesman
At number one is this month’s magazine cover story which asked: Is this the death of the salesman? Digitisation and buyer empowerment are impacting on the role of sales. The feature asks: does this signal the end of the traditional salesperson? And what effect might it have on marketers?
2. Beginners guides
We’ve launched a brand new type of best practice guide with the aim of helping all the beginners out there. The first in the series aims to help B2B marketers get to grips with content marketing. If there are any beginners guides you would like to see in the future get in touch with our assistant editor, Gemma Huckle.
3. Secrets of success
What’s stopping you becoming a B2B leader? Whether you’re a client-side B2B marketer or sit on the agency side of the fence, Maxine-Laurie Marshall spoke to those at the top table of their respective industries and asked them to reveal the secrets of their success.
4. BLOG: What skills do marketers need to be truly effective in 2014?
So, it's February and you still don't understand what you should be focusing on this year in order to progress and for your campaigns to be successful. Andy Bargery, CEO of Klaxon and speaker at our upcoming conference: The Evidence, reveals just that. Do you agree?
5. WARNING: Skills gaps [Infographic]
This has been one busy month at B2B Marketing, our top five rounds off with the most popular news story which focuses on the current skills gap in marketing. The story revealed legal knowledge is severely lacking in marketing departments, having being cited as the most regularly selected skills gap by 62 per cent of respondents in B2B Marketing’s Professional Development Benchmarking Report 2014 (which comes with a handy infographic). Perhaps more worryingly, however, core marketing skills such as ‘measuring and reporting’ were the second most flagged skills gap (31 per cent).