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Five Fantastic Reasons You Should Use Infographics In Content Marketing

On one hand we have oceans of data being produced and on the other hand we have a modern internet consumer with the attention span of a gnat.

In a scenario like this, how do you get your target audience to read your message?

How do you break through the clutter?

That's the greatest challenge.

Enter Infographics.

Infographics visualize otherwise overwhelming data in a visually appealing manner as a mix of design, writing and research.

The voluminous data produced can easily go ignored by your target audience, but infographics cut the fluff and present the information in a format that is potentially viral.

They bring stories to life, those that want to be shared.

Let's take a look at five fantastic reasons for including infographics in your content marketing strategy.

They are compelling and appealing

Infographics tend to play a vital role in the escalation of information arms race.

Let me be absolutely honest here, if you are going to present pages and pages of text, visitors won't bother looking at it.

But if you will present a chunk of interesting information by breaking it into facts, images, figures and graphics, then they will undoubtedly act as instant attention-grabbers. It is going to invite readership.

This is one of the major reasons which even made Abraham Lincoln love infographics.

Yes, that's true.

In 1863, Lincoln learned to appreciate them with a map that visualized politics across various states in America. The president called it his 'slave map'.

They create greater brand awareness

How, you ask?

An infographic that displays your brand and logo is a very powerful branding tool. It can do wonders for spreading awareness of your brand.

More people are going to start recognizing your brand, once your infographic successfully makes its way around the web and even on social channels.

In addition to this, you can use infographics to illustrate the services that you provide.

This is a brilliant way to talk about your areas of expertise.

Here's an example.

Let's say you are an agency that provides web design services in Raleigh and you want to promote your services. What will your target audience like going through, truckloads of text that talks about Raleigh web design's services or information presented in the form of a visually stunning infographic?

The answer is a no brainer – An infographic


They are easy to digest

If you have mountains of complex data that you intend to present to your target audience, infographics are the best solution for that.

Here's an awesome example; the infographic 'The Brain of the Beginning Blogger' talks about some of the common misconceptions that beginner bloggers have on issues ranging from content and SEO to graphics and URLs.

Not only will the audience be able to easily understand it but they will also want to share it with their friends. That takes me to the very next aspect.

They are shareable

No one can deny the power social media holds in today's digital world. Creating content that is shareable has become the order of the day.

Visual content doesn't go unnoticed on social channels. We all know how much Facebook emphasizes on sharing images. If your infographic is appealing and engaging enough, people will be more inclined to share it. And if that happens, it is going to create more opportunities for your overall content marketing strategy.

As your infographic is shared across the internet and on various social channels, it can lead to more links being established to your website. This can eventually improve your SE0 performance.

They will portray you as an expert

Infographics are all about presenting information in an easy to understand manner. It involves using a lot of tables, figures, graphs and other necessary information.

Now, this task requires a lot of research. Upon successfully doing so, you are going to come across as an expert.

It will convey how knowledgeable you are in this particular niche.

And what will that lead to?

It will build your credibility and make the audience trust what you have to offer.

Let's take a look at some interesting statistics that reinforce my point:

  • The brain processes visual information 60,000 times faster as compared to text.
  • 65% of the population constitutes of visual learners.
  • Use of visual content in Facebook campaigns generates 65% more engagement after only a month's practice.
  • Publishers who use infographics grow in traffic an average of 12% more than those who don't.
  • If you add compelling visual elements and graphics, your content can generate up to 94% more views.
  • If your article is optimized by adding more compelling visual elements, you can see a 37% increase in engagement from targeted customers.
  • With detailed images, you can get the attention of up to 67% of your targeted audiences.
  • As compared to plain and text-based content, you can get better and more favorable responses from 40% of users online.
  • Use of visual content in Facebook campaigns generates 65% more engagement after only a month's practice.
  • Publishers who use infographics grow in traffic an average of 12% more than those who don't.

With the infographics making such a huge impact in the digital world, now is the time to embrace them. If you intend to get your point across more effectively, they are one of the best ways of doing so.