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The Formula for Success: The True Value of Online Reviews

What are reviews worth to your business? Cambridge mathematician William Hartston has developed a formula… watch the animation and try it yourself!

When you buy online – be it a holiday, a washing machine or contact lenses – do you look at ratings and reviews? Do you check if anyone reported delivery trouble, criticised the product or mentioned fraud?

Well, so do your customers! It’s natural to look for reassurance from other shoppers before you share your credit card details. The online retailers which understand this, and make the effort to respond to reviewers’ questions, complaints and comments, will be the ones which succeed.

Business leaders have long believed in the power of customer feedback. But now, for the first time, you can find out what reviews are really worth to your business.