A fresh twist on event social: Ignite 2017 on Facebook Live
With Ignite 2017 just around the corner, Jason Talbot, MD, The Crocodile, explores how a strategic approach to live streaming can give your social media events marketing a welcome boost
The next generation of tools are now available to take your event social strategies to the next level.
With the convergence of mobile, video, and Facebook now viewing itself as the alternative to TV, a fresh perspective on how you view your social strategies is required.
Make the leap from a few sterile live tweets and the odd snap to unlock a whole new opportunity on how you build reach and influence for all those people that could not attend the event in person. After all, from an audience perspective, events are bit like an iceberg – the minority in attendance versus the masses who could not.
Build in platform anticipation and a sense of experience with Facebook canvasses, a media rich format that creates a great mobile UX.
The combination of canvas, paid social across channels and Twitter list building should be viewed as an opportunity to build a viewer audience base, not unlike TV, in the build-up to airing your event live-stream.
Live streaming requires a production house mentality in regards to ‘making it a show’ and delivering a sense of entertainment. Ideally, it should at the very least match the production values of the event itself, but requires further consideration on how you capture the energy and essence of the day, in real-time.
Those of you lucky enough to be attending in person drop by our Ignite LIVE set on booth 41/42 and say hello.
Join B2B Marketing and The Crocodile from 9am on Thursday 22 June as we broadcast the best bits of Ignite 2017 live from the Business Design Centre in London. Picture illuminating keynotes, diverse panel discussions, and interviews with our top speakers – all at the tips of your fingers. Like us on Facebook and save your front-row seat.