Getting to Grips with Twitter Advertising
Whether you are a small business or a large corporate company there is an expectation that you will have a presence on numerous social platforms.
Twitter is one of the biggest and well-known social platforms around today, with an estimated 400 million tweets being sent every day we ask ourselves how do you make yourself stand out? The answer perhaps lies within advertising. Twitter’s second quarterly report shows an increase of 24% in users and last quarter an estimated $277 million was spent on advertising!
Advertising on Twitter is not as scary as it sounds, it is a great way to promote your business, an event or increase the awareness of a campaign you are running. Here we run through the advertising options available to help you identify which one is right for your business.
Self-explanatory really, this campaign allows you to target people that may be interested in your business. Your ad will appear in the ‘who to follow’ area and on Home timelines. You can target people via interests and followers but also via your own CRM lists that you may use for Email Marketing for example.
Tend to be for the larger companies, you need a big budget to run a promoted trend campaign. Running this type of campaign ensures you are at the top of the trends list for 24 hour chunks alongside the organic trends.
1) Website Clicks
If you want to drive traffic back to your website then a website card campaign is your best option. Creating a website card allows you to have a tweet with a visual attached and a click through to your website. This option is good if you want to drive sales, increase blog reads or increase registrations to a newsletter/webinar etc.
2) Promoted Tweets
This is a great way to increase the level of engagement and reach of your tweets. It opens your brand up to a wider audience and allows you to target people through their interests, television programmes they talk about, keywords or by targeting people that follow certain accounts. Adding images to your tweets will increase the level of engagement you get.
3) App install campaign
78% of twitter users access it via a mobile device, which makes running an app install campaign an obvious choice. This campaign allows you to promote an app that can be easily downloaded by clicking the button on the tweet
4) Lead generation card
This campaign is perfect for generating new leads and potential customers for your business. It captures people’s email addresses through a promotion that you can then nurture for email marketing campaigns and future business.
If you're keen to learn more then take a look at our follow up blog that tackles how to manage your twitter campaign and how to look at the results of your campaign.