Getting your client’s website right
Websites are at the heart of a client’s business. They require good design, insightful content, UX, speed, security and much more. Put simply, a website must be easy to use, engaging, and entice returning customers.
In many cases, creative agencies are responsible for the development of a client’s website – they need to fulfil all of these elements and more while keeping on schedule and within budget. It can be a daunting task but using a flexible and secure content management system (CMS) removes unnecessary headaches and complexities. Here are just some of the elements agencies should think about when creating a new website.
Flexibility and scalability
Agency life can be challenging and clients can change the scope of a project from one day to the next. With this in mind, agencies need to ensure they offer clients a website platform that is flexible and easily adapted. The last thing agencies want is time wasted on changes to the site which should take minutes, it’s a waste of valuable resource and distracts from being able to focus on doing what they do best – being creative. As a client’s businesses also continue to grow they need to know that their website can scale with them, so it’s essential to build the website on a platform that can do this, regardless of size or ambitious growth plans.
Some clients will want the agency to continue to take ownership of updating the site and its content. However, we’re increasingly seeing clients wanting to have control over it once it has been built. Because of this, agencies should create websites or microsites which can be easily handed back over to the client without trouble. Using a CMS with an intuitive interface also means less time is needed training staff to use it. This therefore allows agencies to spend time with the client making creative recommendations, instead of day to day management of the website.
Brands as publishers
A crucial aspect of any website is to promote and showcase the great information and content companies have to offer. Today, many brands are taking publishing into their own hands and looking to have direct relationships with their stakeholders. Agencies must encourage brands to bring their websites out of their IT department and into the hands of marketers and brand managers. The best corporate web strategies are those that empower knowledge specialists and content creators. By choosing a simple CMS, businesses can empower their employees to publish content themselves. This allows a greater diversity of content published, real time updating of stories and less reliance on one technical individual with the relevant expertise. The ease of use and flexibility of WordPress (rooted in its blogger origins) makes it a perfect choice for driving the ‘brands to publishers’ revolution.
Agencies must utilise the best CMS for clients; one that is scalable, easy-to-use and provides an engaging platform for promoting content. This way, the client’s website will be a hit with their customers, increase revenue, and potentially secure future work for your agency.