Give Your Business a New Lease on Life by Going Online
Businesses based in Nottingham can now apply for grants of up to £5,000 to help them pay for revenue and capital projects. If you’ve never had funding before and you don’t want to spend the grant on essential running costs, vehicles, stock, or improvements to your premises, taking your business online might be a viable option.
Invest money in web design with absolute-design.co.uk in Nottingham
Investing in Your Website
Increasing your revenue is always at the top of your priority list. One way you can achieve this is by making the most of the online possibilities out there. A website is a great place to start, but in order to achieve great success the website must be continuously worked on and updated in accordance with consumer trends. You probably have a website already, but how old is it? When was it built, and how does it compare to the leaders in your industry or your competitors? Is it really as good as it should be? Perhaps the most important factor is whether or not it’s making you money.
If your website isn’t contributing to your business in a way you thought it would, it’s time to invest money and time to make it work. Here are some essential tips that will help you to gain leads and make more sales using your online presence alone.
A Responsive Website
Have you checked how your website works on mobile phones or apps lately? If you haven’t, you can be sure that your customers have. A website that isn’t responsive won’t work well on mobile devices, and this could cost you big time. You have to update your website if it’s not able to automatically adjust to the screen size that your visitors are using to access your site. By doing so, the images will be adjusted, the menus will work better, and it will be easier for your visitors to find the information they need and to take the action you want them to take – whether it be to contact you, leave their email address, or buy products from you.
Older websites take longer to load. Slow-loading websites are not enjoyed by visitors, and they damage your search engine optimisation as well. Modern web design experts will be able to speed up the loading times of your site using efficient coding. A website shouldn’t ever take longer than three or four seconds to load. If your website's load time doesn't fall within that range, it needs work.
Fresh, Original Content
In order to help you reach the top spot on the search engine result pages, you must add fresh and original content on a regular basis. This means your website needs to have a blog integrated that you add to on a regular basis. In order for you to feel confident and comfortable adding content such as articles, videos, and images, you’ll need a user-friendly content management system.
If your website is older than a year or two, you’ll need to invest in professional web design in Nottingham; step in absolute-design.co.uk. The return on your investment can be huge when your web design is done well and kept up to date.