Helping you align with a new B2B reality

Without question, this rapid and unwelcome shift has left many marketers uncertain, insecure, disconnected and demoralised. In other words, their jobs suddenly became that more challenging.

Our mission at B2B Marketing has always been to provide clarity, context, insight, and inspiration to help marketers be the best they can be - and we realise the need for this has never been greater than it is today.

We believe that, as a profession, B2B marketers can and will emerge from this crisis better, stronger, and more aligned with their business needs that was undoubtedly true in the financial crisis of 2008, and it will be the same in 2020.

The best marketers will adapt their working practices to suit their new realities, and will take the time to develop their knowledge and skills,enabling them to see the opportunities in these challenging times. Consequently, they will be ready to help drive their businesses forward when this temporary crisis ends.

At B2B Marketing, we’re refining our offering to enable marketers to make sense of this new world, to grow as professionals and to play a pivotal role in enabling and leading the future success of their organisation. We’re pivoting our existing offering accordingly, and will be launching new products and services to better meet the needs of marketers both today and tomorrow. We’ll tell you more about these in the coming weeks, and will very much appreciate your feedback and further suggestions.

Undoubtedly there will be challenging times ahead for B2B marketers everywhere, but we’ll be with you every step of the way, striving to help you make confident, informed decisions that make a real difference. Together we’ll pave the way for a better future.

Thanks and best regards,

Joel Harrison

Editor-in-chief