How to achieve a good work-life balance in B2B marketing (Infographic)

Chris Rowson, MD of Ecardshack, presents an interactive infographic revealing how to become more productive and achieve a greater work-life balance

According to recent statistics from Ernst & Young, it’s getting harder than ever to balance work and personal life. Globally, 46% of managers are working more than 40 hours weekly, and four in 10 managers say their hours have increased over the past five years.

Earlier this year, research by Reed and YouGov revealed that marketing professionals rate job satisfaction and work-life balance as being more important than salary. This is no surprise as we struggle to escape from the stressful ‘always on’ culture in the industry.

The ‘always on’ culture needs to be tackled in marketing; there is no longer a clear distinction between work and play and day and night. Mobile devices and tablets bridge the gap between the working day, and evenings and weekends. Social media means you’re as likely to be friends with your CEO, colleague, or client as you are anyone else.

There is more doom and gloom for B2B communications professionals too.

A ‘public relations and marketing executive’ was recently named the sixth most stressful job in the world, according to CareerCast after calculating stress factors including travel, deadlines, physical demands and risks.

Looking at these stress factors, there is no doubt the demands made on marketing professionals eat into your personal time, so isn’t it time to take a look at things and address the work/life balance?

Stress is a function of an individual’s reaction to a situation that can be mitigated through training, experience and support and employees that have a good work/life balance are more engaged and committed. Ultimately, this means bigger and better B2B campaigns for clients and which creates a more successful marketing business.

The infographic below aims to help B2B marketers be more productive in the workplace, giving you more time outside of work doing the things you love. In today’s busy working environments, prioritising workload can be a huge challenge but it problem can be easily addressed.

B2B marketing managers and directors also have a duty to lead by example, signal what their realistic expectations are, support staff who are showing signs of burnout and create a culture that actively helps people manage their time effectively.