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How to find the right employee with your business brand

The news is constantly filled with the woes of the unemployed, focusing on the strains inherent in finding and holding down a job in this shaky economy. While it’s an important struggle, it’s rare to see the other side of the coin – how exactly does an employer find the employee that can do their job flawlessly?

While it’s not exactly like living on the breadline, employers can find tracking down the right employees a genuine struggle, costing them time and money in the process.

Like that old adage of finding a diamond in the rough, the world of job adverts and interviews is about hunting down a glimmering employee amidst the duds. But, with the help of your brand and some tips you could be on your way to finding the staff for you.

Here are just a few tips to make finding the right employee less of a struggle.

Location, location, location

Finding the appropriate location for your ad is just as important as how you write it. With the culture of the web in full swing, it’s no longer a simple case of placing your ad in the local paper and hoping for a decent reply.

The web is brimming with specialist career websites, with sites for, say, tax jobs in entirely different domains to creative positions, making the websites you choose for your vacancy critical.

Not only this, it’s important for your business to decide how its brand relates to the site it’s advertising on, so make sure your choice of site matches with how you want to convey your company.

Treat posting a job vacancy in the same vein as optimising an ad for a specific demographic and you can be sure to have the uptake you desire.

Make your jobs adverts shine

There’s a great power in writing that most people don’t seem to apply to job ads. So many are simply a list of duties and responsibilities, with nary a reference as to why you might actually want to work somewhere.

While you might not feel the need to justify how great your company is, don’t you want employees who are excited by your business from the get-go?

Treat a job advert like you would a great piece of copy, selling it as though it’s the greatest thing since sliced bread and, ultimately, you’ll be contacted by a host of people enthused to join up.

Be thorough in your interviews

The interview is the real clincher when it comes to finding the ideal candidate, which is why you have to be fully prepared to face the glut of candidates and separate the wheat from the chaff.

While you’re not exactly looking to trick interviewees with your questions, you should be a challenging and in-depth presence. Being on the hunt for the perfect employee does mean being harsh with people, but once you’ve got a better workforce, the effort will be more than worth it.

Always remember that the people you hire are an extension of your company, so ensure you’ve made the right decision before anyone signs on the dotted line.