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How to Improve Your Brand Image By Improving Your Storefront

For B2B businesses, you may not think that an attractive storefront has anything to do with marketing success. However, this seemingly unimportant aspect of your branding may have a bigger impact on your business’s success than you realize.

Depending on the type of product or service you are selling, some or all of your customers may come to your location, making it necessary for you to put time and effort into creating the right atmosphere. In fact, according to the U.S. Census Bureau, only 5.8 percent of total sales took place solely online. So, to make the most out of all of your client-facing products—including your building—here are some ways you can improve your brand image by improving the look of your storefront.

Freshen Your Landscaping

People love plants; it’s as simple as that. Greenery and foliage can assist in bringing a life and freshness to your facility, especially when it’s first introduced, before someone has even made it into the building. While not all business have the ability to landscape right outside their entryway, you can still add potted plants or flowers near the front of the office. This simple act will not only make your customers and potential customers feel more at home, but will also help to make your workers happier as well. In a study done by the University of Exeter, it was found that “green” offices helped increase both productivity and happiness in employees by 15%, as reported by

Display Your Branding Materials

Taking advantage of your building when it comes to branding is a great way to maximize all of your assets. Be sure you have your brand name and logo visible on the outside of your building. You could also take things to the next level by implementing your company colors on the outside of your building. However, make sure you are conservative with this idea and that all the actions you take are in harmony with your brand message and industry. You could also use various types of signage or products outside of your building if it adds to the integrity of your brand and gets your message across clearly and accurately.

Modernize Your Building Facade

If the outside of your building looks terrible, your company may not seem as attractive to customers. Consider giving your facility a new coat of paint, introducing lighting fixtures, or upgrading your windows. By having a physically beautiful location, your customers will take you more seriously, whether consciously or subconsciously. If you don’t own the building you’re using as your headquarters, be sure to consult with your building owner or manager before making any significant changes.

For businesses, brand image is everything. Your brand is the face of your company, and it’s vital to do all you can to protect that. One of the least thought of ways to do this is having an eye-catching and attractive storefront. Use these tips to make sure your building facade never betrays you again.