How one B2B CMO became a CEO
One of the key challenges senior B2B marketers face is gaining significant influence at a board level, in order to drive business growth.
Which is why we asked Phil Jones MBE, UK CEO of Brother, to come and talk about his journey from CMO to CEO, and give some tips on working with CEOs to our B2B Leaders members at the annual forum.
Luckily for you all, we had a camera crew on hand to record what he had to say. Enjoy!