Infographic of the week: B2B Salary Survey

How much do you earn?

It’s a work-related question that is often swept under the carpet, either through natural social embarrassment or so as not to rock the boat with discontent. But should we be more forthcoming about how much money we make? I say yes, because it opens the door to all sorts of other discussions.

Our infographic of the week is drawn from B2B Marketing’s first ever Salary Survey, which explores salaries and the state of working conditions across the B2B landscape. What we discovered may raise more than a few eyebrows.

Gender pay gap

One glance at the infographic below will tell you all you need to know. On average, men earn more than women in B2B, with the annual salary for males standing at £52,000 compared to £45,000 for females.

However, scratch a little beneath the surface and an even more alarming figure is revealed. While at junior level there is little disparity between male and female salaries, both earning approximately £33,000, the difference is much more pronounced at board-level, where male board-level marketers earn on average £25,000 more than their female peers.

The very fact I am presenting you with these figures is ludicrous. Equal pay for equal work, irrespective of gender, is a fundamental human right; and employers need to step up to the plate in order to unequivocally eradicate this imbalance.

With the UK Government recently announcing an initiative that will force businesses to reveal the pay difference between male and female employees, it can certainly be said we’re on the right track. As to its effectiveness? Only time will tell.

Marketers work more hours than their contracts demand

B2B marketers, on average, are working 20 per cent more hours than their contracts require. That’s seven hours of extra toil each week.

When this news was first announced, our features editor Will Green made the canny observation that quantity does not necessarily translate into quality. He said: “If all those extra hours are contributing to the business, that's great. But it could also mean marketers are doing too much and need to refocus their efforts to make sure they're maximising their impact.”

Migration of the marketers

Almost two-thirds of marketers will begin to seriously look for a new job in the next 12 months. That’s not just corridor complaints or empty promises made to friends and family; 62 per cent will be actively looking to switch work this year.

However, the reality is marketers actually find themselves switching jobs is every 2-3 years. Unsurprisingly, board members are the most likely to stay in their job long-term, while marketers with less than three years’ experience are most likely to move frequently.

Want to know more? Check out the infographic below, or download our first ever Salary Survey.

Infographic of the week: B2B Marketing Salary Survey the results