Liberté, égalité and eprivacy
There is a growing sense around the world that personal data is being exploited by ever more sophisticated marketing and advertising technologies. But in France, this is not a new topic, and it would not be the first time the French have fiercely defended the 'droits de l'homme'.
As far back as 1974, France was in uproar over a governmental proposal called SAFARI which aimed to create a database of personal data. The massive popular rejection of that project led to the creation of the CNIL (Commission Nationale de l’Informatique et des Libertés), a commission mandated to guarantee that any developments in information technology would remain respectful of privacy, individual rights and public liberties.