MARCH: B2B Marketing's top five
1. B2B Rising Stars
We combed the B2B marketing community to find 12 Rising Stars from both client-side and agency. These junior-mid level marketers are pushing boundaries in their industries while driving clear results. To find out who made the list check out the feature now.
This month we’ve been busy discussing the future of SEO – is it worth your time and what should you be doing in order to keep up? Alex Aspinall, head of content at B2B Marketing, also revealed that if you implement basic SEO techniques your content could be climbing search engine rankings in no time.
3. The Evidence
B2B marketers are under increasing pressure to justify their plans and show evidence of the impact they have on the business. This month we published The Evidence report and held an event in its name. The report and event brought together the best of B2B marketing from the last year and uses it to answer the questions senior stakeholders are asking of their marketing department.
4. INFOGRAPHIC: Only 28% brands can measure content ROI
Our most popular news story in March revealed only 28 per cent of brands are able to measure ROI on their content marketing, despite 63 per cent having a dedicated content marketing budget. To view the infographic and see more stats click here.
5. How to do calls-to-action…..wrong
We are all using calls-to-action whether it’s via email, social or offline, but are we getting it right?