Marketing advice for SME's - why it doesn't need to cost the earth.
It's about enhancing the customer experience pre, post and during the buying decision. Building top level sales teams, running a national merchandising force or training a front line customer experience team can seem daunting but this is where Field Marketing comes in to its own
Field Marketing is a flexible, professional addition for your business and can be used tactically ie for a day or a week at a time, or strategically, quarterly or annually. By using Field Marketing, you can benefit from the same high level of professional skill sets as the top 100 FMCG companies – most of whom outsource some or all of their front line sales / customer experience events to this little known marketing service.
Field Marketing is about making a difference at that all important point of purchase by:
- Putting products in the customer's eyeline and in danger of being purchased
- Training store / restaurant staff to sell
- Sampling or demonstrating products
- Selling off the van, including reconciling cash with the C&C's
Add data and insight to these services, and we help you to plan and forecast accurately, optimising stores whereby you only visit the outlets with the biggest potential.
Powerforce in an innovative Field Marketing company, and at just 7 years old, we know what it's like to be an SME. Budgets are tight, manpower can be short and the hours are long, very long. That's why we are passionate in helping SME's to cut through the new business fog. Field Marketing can give an immediate boost to your sales drive, and it doesn't cost the earth.
Julia Collis is MD of Powerforce Field Marketing