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Marketing with Promotional Products

Did you know that promotional products can be an important part of your marketing mix?

Promotional products are merchandise that you can have...

Did you know that promotional products can be an important part of your marketing mix?

Promotional products are merchandise that you can have your name and logo printed on and then your company can give then away to current customers, potential new customers, and even employees. Promotional gifts have been shown to increase brand awareness and sales.

Some of the most popular uses of branded merchandise are used as giveaways at a trade shows your company exhibits at.

Some of the most popular promotional product giveaways are:

  • Pens, Pencils, or Markers
  • Mugs and Travel Cups
  • Calendars
  • Notepads
  • Lanyards
  • Key Chains

Some of the most popular promotional products used for branding are:

  • Business Shirts for employees
  • Hats
  • Bags
  • Aprons
  • Office Supplies

 

Although the promotional products listed above are the most popular, it is often advisable to choose unique products that more accurately represent your company, theme, or brand. There are such a wide variety of promotional products, the possibilities are virtually endless. Whatever your company is about, there is a promotional product that can help customers or clients remember your company and the services and products that you sell. Pretty much any company can give corporate gifts as a thank you for a customer’s business, but here are a few specific ideas:

  • Doctors’ Offices = Promotional First Aid Kits
  • Candy Stores = Promotional Mint Tins or Candy Tins
  • Kitchen Products = Branded Grill Accessories or Aprons
  • Restaurants = Drink Ware with the name and logo on it
  • Computer Tech Companies = Promotional USB memory sticks

                                             

5 Ways Promotional Products Help with Marketing and Branding:

  1. Promotional gifts are kept longer and have more impressions than other forms of advertising.
  2. Branded gifts are seen by friends of family of the recipients, getting more exposure in a way in which it seems the person using them is endorsing your company.
  3. People who have received promotional products are more likely to remember your company.
  4. Recipients of branded merchandise are more likely to have a positive feeling about your company.
  5. 5.     People who have received promotional products are more likely to purchase from your company.