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Marketing Your Business Internationally

A quick glimpse at the current marketplace indicates one thing: it's time to promote your business globally if you haven't already done so. In today's society, advanced technology and forms of communication make it easier than ever to get in touch with someone, even if he or she is in another country. For the business owner, this means that the potential to expand the company is just a click of a mouse or a push of a button away. Take advantage of this opportunity and learn how to effectively market your company across borders.



Focus on a Specific Country or Region

At first, thinking about expanding your business globally can seem overwhelming and daunting. After all, there are many countries and regions to choose from, and there is a lot to consider in the process. If you are really serious about selling to a specific country or region, take some time out of your schedule to visit the place of interest. Spending as little as one week in the area of interest will give you an idea of what consumers are looking for, and whether you will be successful making sales or doing business in that area. If you decide that it seems like a good fit, you can create a team of professionals along the way, which will make it much easier to integrate into a specific society.


Consider the Statistics

Statistics are your friend when it comes time to expand your business globally. Consider this online shopping example. Not all online shoppers speak English. The number of customers with access to online shopping in countries outside of the U.S. is much higher than online shoppers within the U.S., if only because the total number of people outside the country is so much greater. If you are in a business that sells products online, one look at these staggering numbers will tell you that it's time to branch out.


Global Shipping

Shipping, whether it's done domestically or internationally, keeps businesses alive. It's hard to promote your business and attract new customers if you don't have an adequate form of shipping in place. This is especially true for global consumers, who want to make sure that their product arrives safely and securely once they have ordered it. Hawthorne Global offers expert shipping practices and experienced staff to help meet these demands. When it comes to shipping international freight, this company knows how to keep customers happy while maintaining appropriate practices, making it a model for similar companies around the world.


Know Your Brand

Knowing what your company and your brand truly stands for goes a long way when it comes to forming and expanding international relations. Take a close look at your company, making sure that you can accurately describe your brand and its various components. A company name and logo can only go so far, leaving it up to you to understand what your brand stands for and how you can spread the work about your company in a way that consumers in foreign countries will understand.


This article was contributed on behalf of Hawthorne Global, your number one choice when looking for reliable freight forwarding companies for your business. Check out their website today and see how they can help you!