Mobile app marketing factors and customer-oriented strategies that matter

Every morning, before having a cup of coffee, there are more chances of you having checked on your favorite mobile apps to start the day. Life has taken such a fast pace that you simply can’t resist the thought of utilizing technology to its best in order to optimize your daily work.

The divisive mobile app market of different platforms have millions of applications that suit our lifestyle, enough to make us indecisive in our options. Whether be it finding the route to an interview location, calling the cab to station, logging your fitness routine, or even taking down a note of your daily tasks with reminders, apps are now an integral part of our “micro-managed” life. Considering these facets, is it even possible to get our own app visible anymore? Can you be so sure that your app would be the next WhatsApp?

Recent inconceivable examples are the (VR) Virtual Reality Apps that have boomed the market and held us spellbound. The level of creativity and thoughtfulness in itself captures most of the marketing strategies. We have always watched movies where virtual reality is pictured to show the apex of imagination of a director. These were always assumed to be “hypothetical” or “non-viable”. Well, if technology moves at this pace, we have almost contradicted our own perception.

  • Let’s dig deeper into the insights of how customer oriented mobile app marketing strategies are built to market mobile apps in current era.
  • One thing that attracts customers “the most” is a discounted price.We might not be good with our Accounts and Finance, but when it comes to calculating our expense by the means of offers and coupons, we are all CAs of our opinions. This is an area that online apps such as Ola, Uber and TaxiForSure have attacked on and are successfully gaining the trust and dependency of their customers.
  • E-Commerce is another domain where mobile apps are driving huge advantage. Myntra for example, has restricted their shopping to mobile apps and kept minimal static information on their website to reduce server space. These are marketing as well as cost-cutting strategies that enable them to both provide a user-friendly platform to their visitors as well as reduce their burden of server space for their website.

The count is in millions when we get to the core of mobile apps released these days. So how do we make a stand in this ever-evolving technology cloud? Let’s get to the factors we should consider before launching an app.

1)    Engage your audience with your app

Early mobile app startups had the drawback of having less tech-savvy audience. So they first had to work on building a chain of people who were capable of having access to the Internet and then making them visit their applications, gradually building a relation and getting in their habits. But with a massive app-consuming audience now, it is more important to engage them through a sound mobile app marketing strategy and increase their dependency on your app rather than providing a short term benefit with limited functionalities.

2)    Improve your SEO

Search is a major source for app discovery. Survey reports reveal that the probability of using or rather visiting an app in the app store is more through searches than via any other medium. A keyword, in the app world, is a phrase or a single word that the users search in order to understand how exactly your app functions and what it does. As for example, if your app is a game called “Build Your Estate”, probable keywords would be “strategy game” or “estate gaming”. Keywords help your app in being found easily by potential audiences.

3)    Branding - your real identity

The crux of all marketing tactics is having an attractive brand that gets fixed in the minds of your audience.This is your actual identity - the name of your company, an attractive and meaningful icon, a strongpunch line, awesome user interface with a short and precise App description.

Branding helps in making your app more discoverable, which in turneases the expansion of your app to various kinds of customers.

4)    Post-launch Marketing

Even though you are among those lucky marketers who have thousands of dollars in their pocket to invest, this is one section that needs to grab your attention after the launch of your app as part of its mobile app marketing strategy. There is a constant need of measuring the features your audience is attracted to, which section of your audience is dropping off and what is the frequency of usage of your app on a daily basis. Keep note of all these parameters and focus on versioning and updating your app with as many user-demanding features as possible.

In order to retain the faith of your initial customers, constant offers and credit points are a good way of building a strong bond with your clientele.

5)    Ask for feedback

The advantage of gathering reviews from other people is that they will have a different view of your app from the one you have for it.

Some theories, like Sigmund Freud’s suggest that there are aspects of us, the unconscious part of mind(parts under the waterline of an iceberg), that we are unaware of and are impossible to access. Similarly, there are many hidden aspects we miss while developing an app which can be recovered by the means of feedbacks. Motivate your customers to provide a review for your app after download completion.

6)    Make sure your app serves a specific purpose

A recent marketing survey revealed that 42 percent of those downloading an app for product purchases, immediately uninstall the app once their product is purchased. So it is very important to keep your customers keep the apps downloaded, providing them with regular updates based on their daily requirements.

Take a calculated risk and choose which strategies best suit your requirements. The main investment in these strategies is your time and creativity. Apply more efforts and resources inbuilding a unique concept and you will soon have millions of eyeballs gazing your app in no time.