Native Advertising - all you need to know in 30 minutes
In a case study presentation, Rebecca Caroe,CEO at Creative Agency Secrets, summarises her year-long study of native advertising and how newspapers are finding new ways to pay for print and digital production using innovative paid content tools. Rebecca has been blogging about Native Advertising and sharing new examples of the genre.
The DiG Festival took place in Newcastle, Australia on October 3rd & 4th, 2013. This was the first DiG conference organised by Craig Wilson CEO of StickyAds - its the first Digital, Interactive and Green tech event in Australia.