Not all porn is bad? How about salary porn?

Are you one of these?

According to research, 2.6m of us do it daily and over 50% of us do it when were not even looking to buy.

I’m referring to property porn of course. 

Research from Direct Line suggests with the introduction of popular apps from the likes of  Rightmove and Zoopla; we’ve become a nation of property addicts. And particularly when we’re bored in the office!

Perhaps it’s people seeing if their house has gone up in value. Or being nosy about what the neighbours house looks like inside. Maybe it’s to dream about what you could buy if you won the lottery. 

And in many ways, it’s not dissimilar to a good old salary survey. Call it salary survey porn! OK, yes, it’s not quite the same as looking at wine cellars, games rooms, and outdoor pool complexes. But the principles are the same. 

Has my value gone up? What are my colleagues earning? What could or should I be earning? 

If you’re asking yourself any of those questions, then B2B Marketing has just released its latest salary survey in conjunction with Circle Research with all the answers. 

Imagine this, though.

You work hard, you get results, and you’re well thought of. You’re an achiever and an asset. However, on closer inspection of the salary survey, you find your salary is below the average for your experience. 

[What!?!]

Yep, all that great work and you aren’t even being paid the market rate. 

Now for some people, money isn’t everything. You might be more interested in work-life balance, seeing your kids more often or it could be the fact you work in a cool but oversubscribed industry. 

But let’s assume you want to be paid what you're worth.

If so, what steps should you take to increase your salary? (And I’d do them in this order)

1) Tackle it head on!

It’s not often you meet people who’ll openly admit they’re overpaid, and we all speak to people who feel they’re underpaid. But the beauty of a salary survey is that it gives you an objective view. So use it.

Approach your manager and ask them how you’re performing. If you’re doing a good job, then ask them about your salary. ‘According to this research, for someone with my experience in this location, the average salary is £35,000. And I’m earning £30,000. What are your thoughts on that?’

You’re not saying you’re unhappy, you’re not saying you’re leaving, but you are putting it on record that you want to earn more and there’s solid research suggesting you’re worth it. 

2) Add even more value

If tackling it head on doesn’t work, the next step is to add even more value, so your company has absolutely no argument for not paying you more. 

‘I’m keen to do more, what new projects can I take responsibility for?’ Or even better, ‘In my own time I’ve been thinking about X and having done some research and spoken to some experts and I think we should be doing this.’

Going above and beyond when it’s least expected is a sure way to demonstrate you're worth a higher salary. 

3) Take charge of your own career

If neither of those steps work, you can assume two things. Your company doesn’t value you or Marketing as much as other businesses do, or you’re not justifying a higher salary with your performance.

Either way, the only thing to do now to increase your salary is find another company that will pay you a higher one. And in today’s market, you could expect anywhere from a 10-20% increase on your basic salary by getting a new marketing job. 

If you’re getting to this stage, I’d recommend these 2 free resources to get you moving in the right direction and with the most success: 

How To Create A B2B Marketing CV That Gets Interviews (Blog)

A Template B2B Marketing CV To Help Save You Time (Download) 

Right, where was I, Cornwall, 5 bedrooms, close to the beach…..