You are here

Pinterest - is it any good for Business

The site is a popular place to share photos for wedding planning, home redecorating, recipes, holidays and books. And it’s great if you’re selling jewellery, clothes or other products that people can view online before buying. With  10 million visitors a month, it’s time to sit up and start taking notice of Pinterest.

But is it any good for B2B and more complex offerings?

Pinterest has great potential for helping to build your brand.  It gives you a visually attractive way to engage with your followers, listen to what they have to say and share great content.

Here are some ways businesses can use Pinterest:

Build your brand

Pinterest is a great place for cultivating relationships and building trust.  Your corporate website is probably quite professional. Pinterest allows you to share what goes on behind the scenes by posting pictures of people working and socialising. What better way to convey your company culture? And it’s a great opportunity to share your CSR efforts.

Engage with your audience

If you are a product-led business, you can post designs of new products that you’re developing and ask for feedback. Or ask your followers to pin pictures of themselves or their colleagues using your products. Turn it into a competition to drive engagement.

Share infographics, whitepapers and videos

You’re probably already producing them so why not get the most out of them? Infographics are very popular at the moment, and are perfect for repining, using in blog posts and tweeting. It’s just another way to make your content viral.

Drive traffic to your website

Enhancing your brand is all very well, but the bottom line is that any marketing activity we do needs to work towards gaining leads. Make sure the images are on your website and always link back to them from your Pinterest page.

The bottom line

As with any marketing activity, you need to ensure that any time and resource spent on Pinterest results in an increase in sales.

There are some great examples of businesses that use Pinterest very well. Take a look at KISSmetrics and HubSpot for a little inspiration.