A Positive Approach towards Current Search Engine Optimization
Internet is growing day by day as each day includes large number of websites to it. This has created tough competition amongst site owners to manage their websites on top in search results on Internet. Establishing a website has become quite easier nowadays, but this is not all that is required to make your presence solid and acknowledged on web. The next step is promotion of your website so that search engines enlist your website in their top results. Lots of ways are implemented for increasing the traffic to the websites. The most popular one is SEO.
What is SEO?
First of all have a look upon SEO to recognize the term truly. Search Engine Optimization (SEO) is the process of enhancing the visibility of a website in general search results of a search engine. It means to increase the chances of appearing in top results on SERPs. It is a kind of promotion tactic for a website that generates more traffic to website or catches more visitors for a site. It analysis the working of search engines and search methods observe target audience, what is being searched and plan activities accordingly. It may involve diverse kinds of activities for attaining the targeted traffic or audience for a website.
Origin of SEO
The process of Search Engine Optimization was started with the birth of first search engine in 1990s. It started cataloging the available sites to display results for users’ search. This process includes submission of URL of website to multiple search engines. Search engines use spider to find and download this page and haul out the links from that page for indexing the page by indexer on search engine server.
Importance of SEO
Internet marketing is based on special techniques, which are different from traditional ones. Running an advertisement campaign on Internet requires some unique measures and SEO is the most important one. Business websites require large amount of visitors to expose their services and products to majority of people. SEO is of crucial importance for it as it can attract more traffic to the website and generates high ranking in SERPs. Without SEO it is hard to promote a website for getting good deal of visitors to promote a business on Internet. SEO is necessary for maintaining a website position in search results.
Goals of SEO
The main purpose of SEO is to get more traffic to the page and ranking up it into first five result pages. The next target after attaining it is to maintain and get better the position in search engine optimization for running successful business campaigns. The foremost target of SEO is capturing and retaining the traffic to the website.
Types of SEO
Two major types of SEO are observes White Hat SEO and Black Hat SEO. White Hat is long term, ethical and legal SEO as per the guidelines of Search Engine. On the other hand black hat takes advantage of loop holes in search engine algorithms to get high ranking in results. It uses the tricks totally against the guidelines and rules of search engine. Keyword stuffing, cloaking, hidden text and links and link spam are some popular techniques used for black hat SEO.
Popular methods used for SEO
For white hat SEO, number of methods is used which include the following ones.
- Getting indexed
It is the most important part of SEO as all search engines create a directory of web pages by using crawler to search and download pages to the search engine server. For this purpose these fetch the links of web page from other search engine indexes and also accept the manual submissions of web page URL. For good results XML site maps are submitted to ensure that all web pages of site are found.
- Preventing Crawling
Search engine have mentioned preferences for crawling pages to avoid inclusion of unnecessary pages. Usually login pages and internal search pages are not indexed as these are considered spam pages. Meta tags help in explicitly excluding of pages from crawling.
- Enhancing reputation through Engaging and high quality content
Increasing the visibility of a web page by using White Hat techniques is effective successful SEO. Creating high quality content for the readers is one of such technique that helps to increase the visibility of web page for search engine. Quality content, right use of search terms in the content and relevant title tags tend to enhance traffic to a website greatly. However, creating high quality content for the readers not for the search engines is one of the best ways to enhance the reputation of your website or brand. Enhancing the reputation of your website through quality and engaging content (relevant to your brand) always important to give you fruitful results for your business in the long run.
SEO suits to
Another important question about SEO is to determine the people or sites that require SEO as it an internet marketing technique. So, if anyone is using it, it becomes just an unproductive activity, and does not produce long term effects. SEO does not suit to the websites relying only on SEO to market their business as search engine algorithms in a flux and they often change (Panda, Penguin and other algorithmic changes) that can reduces the position and ranking of a website. It has long term goals so the people looking for instant enhancement in traffic to a website do not need SEO.
Importance of SEO in International markets
It has gathered a reasonable mass in international markets as Internet marketing is growing day by day. Market shares of search engines have variation in value as regarding markets. Google is the largest share holder in market as presenting 75% of all searches. For achieving place in international markets effective and successful SEO as guided by popular search engines is key point. For international markets professionally translated web pages registered with top level domain and having web hosting that supplies local IP address are essential along with all fundamental SEO requirements.
Morgan Akchehrilian, a CEO of a well-known Internet Marketing Company Links-Building, is an expert of Online Marketing, Search Engine Marketing and serving the market for years. You can also contact him through twitter @linksbuilding if you want to take any advice on Search Engine Marketing.